Santara

Villa operations, handled before you wake up.

Santara is AI operations management software for short-term rental properties. Every arrival, departure, clean and problem across your portfolio, surfaced before anyone asks. 0% commission on bookings. Always.

Built by operators running 11 villas in Bingin and Balangan · 25 founding places, 17 remaining

No annual contractFlat monthly fee0% booking commissionAirbnb & Booking.com live

3 arrivals, 3 departures, 3 turnovers, 4 needs-attention items, 3 upsell opportunities.

April 11, 2026 · Demo workspace · 6 listings · ICT

3 arrivals3 departures3 turnovers

Revenue today

$125

$500 mtd +25%

Occupancy

50% 3/6

75% mtd −25%

Average nightly rate

$125

$100 mtd +25%

AI Insights

4

Tight same-day turnover

TurnoverCritical

BMaria Lopez checks out and Emma Chen arrives with a 4-hour cleaning window. Cleaner still needs confirmation. · Ocean View Residences - Room 1

Ana Pratama

Assign

Guest message needs attention - Emma ChenGuest score51

Emma asked about pet instructions before arrival. Send the pet guidance and house-rule reminder. · Guest

Message

Arrival prep

Prep

Sarah MitchellGuest score62 arrives at 3:00 PM and requested crib setup. · Villa Serena

Rudi Santoso

Assign

Aircon service overdue

MaintenanceHigh

Reported two stays ago and still open. Book the service before the next long stay begins. · Casa Bella - Room 2

Rudi Santoso

Open

Sample dataInvented guests and figures, in the real product's layout. Guest score rates how much attention a stay needs, 0–100, from message history, special requests and how close check-in is.

You don’t lose the morning to software. You lose it to coordination.

6:15am

Chasing the cleaner to confirm villa 3 turned over

7:40am

Working out who’s arriving today, across three calendars

9:05am

Finding out the aircon failed from the guest, not the staff

All day

Retyping the same message to the driver in four WhatsApp groups

Most operators solve this by hiring someone. We think there’s a better answer.

The Morning Brief

One screen. Sent before you’re awake.

At 6am, Santara has already checked every channel, every calendar and every open job across your portfolio. It knows who’s arriving, which villa still needs a clean, where tonight’s gap night is costing you money, and what broke yesterday that nobody closed out. You open one screen and you’re done. No dashboard to go hunting through. No fourteen tabs. No “let me check and get back to you.”

Arrivals & departures

Every check-in and check-out across Airbnb, Booking.com and direct, in one line each, with guest notes and special requests already surfaced.

Jobs, already dispatched

Cleans, transfers and maintenance pushed to your team on WhatsApp. They don’t log in to anything. They never will.

What’s costing you money

Gap nights, unassigned cleans, rate opportunities and tickets left open past 48 hours, flagged before they become a review.

What your cleaner receives

Villa Serena · today

Checkout 11:00 · next arrival 14:00

Turnover clean — 3 hours

Note: crib to be removed

No new tool for your team. It arrives where they already are.

Show the rest of the morningShow less

Santara Daily Brief

3 arrivals, 3 departures, 3 turnovers, 4 needs-attention items, 3 upsell opportunities.

April 11, 2026 · Demo workspace · 6 listings · ICT

3 arrivals3 departures3 turnovers

Revenue today

$125

$500 mtd +25%

Occupancy

50% 3/6

75% mtd −25%

Average nightly rate

$125

$100 mtd +25%

AI Insights

8

Tight same-day turnover

TurnoverCritical

BMaria Lopez checks out and Emma Chen arrives with a 4-hour cleaning window. Cleaner still needs confirmation. · Ocean View Residences - Room 1

Ana Pratama

Assign

Guest message needs attention - Emma ChenGuest score51

Emma asked about pet instructions before arrival. Send the pet guidance and house-rule reminder. · Guest

Message

Arrival prep

Prep

Sarah MitchellGuest score62 arrives at 3:00 PM and requested crib setup. · Villa Serena

Rudi Santoso

Assign

Aircon service overdue

MaintenanceHigh

Reported two stays ago and still open. Book the service before the next long stay begins. · Casa Bella - Room 2

Rudi Santoso

Open

Highest-value checkout: Olivia BennettGuest score88

3 nights at The Loft ($630). Request a review once the clean is confirmed.

Message

Continuity guest: BJames KowalskiGuest score94

5 nights at Casa Bella; keep arrival prep and first-touch messaging tight.

Message

Guest message signal

Emma ChenGuest score51 at Ocean View: pet instructions and arrival timing need a clear reply. · Guest

Message

Load balancing: heavier tomorrow

Stage linens and amenities tonight so the morning queue starts clean.

Pricing insights2 gaps · estimated risk $1,210

2

Villa Serena

Apr 12-14 · 2 nights · Price lever: apply a short-window offer

$860

The Loft

Apr 15-16 · 1 night · Price lever: review pricing

$350

3 more · $840

Upsell Opportunities+$310 available

3

BMaria LopezGuest score74 · Villa Serena - Suggested

No same-day arrival behind this checkout.

+$42

Send offer

Sarah MitchellGuest score62 · Villa Serena - Suggested

Unit is empty this morning.

+$38

Send offer

Robert TanakaGuest score90 · Casa Bella - Suggested

Long-stay guest with cleaning add-on fit.

+$25

Send offer

Cleaning

3

Ocean View Residences · Cleaner: Ana Pratama

Share
Unit11 Sat12 Sun13 Mon
Room 1
out/in
stay
stay
Room 2
out
check-in
Room 3
stay
stay
stay

Tidy clean: Room 3

Ocean View Residences - Room 1At risk11:00 AM to 3:00 PMMaria LopezEmma ChenNote: Cleaner still needs confirmation.

Villa Serena · Cleaner: Rudi Santoso

Share
Unit11 Sat12 Sun13 Mon
Villa Serena
check-in
stay
stay
Villa SerenaPrep11:00 AM to 1:00 PMAlready cleanedSarah MitchellNote: Crib setup required.

Tomorrow, Apr 12 · 4 arrivals · 2 departures · 4 turnoversTomorrow is heavier than today; stage linens and amenities tonight.

Open Daily Brief

Sent by Santara · 7:00 AM ICT · Demo workspace

Sample dataInvented guests and figures, in the real product's layout. Guest score rates how much attention a stay needs, 0–100, from message history, special requests and how close check-in is.

6:00am

brief delivered, every day of the year

0

new apps for your staff to learn

How it works

Three steps, and none of them are yours.

  1. 1

    We move you across

    Free white-glove migration from spreadsheets, WhatsApp groups and most platforms — we’ll confirm yours on the call. We set up your properties, staff and workflows for you. You don’t do the data entry.

  2. 2

    We connect your channels

    Airbnb and Booking.com sync live — calendars, rates, availability. We don’t replace your channel manager and we never will.

  3. 3

    Your mornings start arriving

    Brief at 6am, jobs dispatched to your team, tickets chased and closed. You approve guest replies until you trust it, then you don’t.

An ops coordinator, or Santara.

An ops coordinator

Monthly cost, 6 properties
$250 – $400
Hours covered
Working hours, one time zone
Takes leave, resigns
Yes
Needs training when you add a villa
Yes
Cost of your 7th property
Rising — eventually a second hire

Santara

Monthly cost, 6 properties
$174
Hours covered
Every morning, 365 days a year
Takes leave, resigns
No
Needs training when you add a villa
No
Cost of your 7th property
$25

The coordinator range is our own estimate of operations-staff pay in Bali and central Vietnam as at August 2026, not a quoted market rate — check it against what you would pay locally. The Santara figure is the Operator plan at 6 properties.

0%. On every booking. Permanently.

Most platforms in this category advertise a low monthly price and earn on the back end — a percentage of direct bookings, a cut of every upsell, a fee per reservation. We think that’s the wrong way round.

Every reservation through Airbnb, Booking.com, Agoda, your own site or a walk-in is 100% yours. No commission, no per-reservation fee, no revenue share, at any plan level, at any portfolio size. Not an introductory rate — it’s written into your agreement.

We only earn on revenue we create for you.

Two optional modules, both off by default. Guest upsells — late checkout, transfers, breakfast, private chef — we take 12%, and if we sell nothing we earn nothing. Direct booking engine — an optional 3% guest-paid service fee, shown to the guest, never deducted from your payout.

What’s included

The Morning Brief, and everything around it.

The Morning Brief

One proactive daily view of the whole portfolio, before anyone asks.

WhatsApp staff dispatch

Jobs pushed to cleaners, drivers and maintenance in the app they already use.

Maintenance tickets

Raised, assigned, chased and closed, with photo evidence and full history per property.

AI guest messaging, with your approval

Drafted in your voice across every channel. Nothing sends until you say so.

Channel sync

Airbnb and Booking.com live. Calendars, rates and availability kept in sync.

Owner-ready reporting

Statements your villa owners can actually read. White-label on Portfolio and above.

Dynamic pricing: we integrate with PriceLabs rather than charging you for a weaker tool of our own, and we pass through our partner rate at cost. Prefer not to use it? Seasonal and day-of-week rate plans are built in at no extra charge.

Four reasons to buy someone else.

We publish this because you’ll find it out in week two anyway, and we’d rather you found it out from us in week one.

Free forever tier
Hospitable offers a genuine $0 plan. We don’t, and we’re not going to.
Breadth of channel connections
Airbnb and Booking.com are live for us. Guesty connects 60+, Hostaway 32, Lodgify 12.
Trust accounting and owner payouts
If you need full trust accounting for third-party owners, Guesty or OwnerRez does this properly and we don’t.
Years in market
They have a decade of production history. We have months. That is a real risk and we’d rather you hear it from us.
FoundedSantara 2026Hospitable 2016Hostaway 2015Guesty 2013Lodgify 2012OwnerRez 2009

Founding dates are approximate and reflect each company’s publicly stated launch. We publish this section because you will find it out in week two anyway, and we would rather you found it out from us in week one.

Pricing

Simple base, plus a door. No booking fees, ever.

6properties

$174

per month

$29.00

per property

$0

commission

Your per-property cost falls every time you add a door.

Operator

Most operators start here

Owners running 2–10 properties

$99/mo

3 doors included $25 each additional door

Matches your portfolio

Start on Operator

Portfolio

Managers running 11–40. Adds white-label and owner reporting.

$299/mo

10 doors included $18 each additional door

Start on Portfolio

Enterprise

40+. Full white-label, SLA, dedicated onboarding.

from $999/mo

40 doors included $12 each additional door

Talk to us about Enterprise

All prices USD, billed monthly. Annual prepay: 2 months free. No per-reservation fee, no booking fee, no commission on any channel. Cancel any time.

First 25 accounts · 17 remaining

Founding operators keep every one of these. Permanently.

  • $299 onboarding fee waived, in full
  • First 3 months free, then your plan rate
  • Price locked for 24 months — you keep founding pricing as list prices rise
  • Free white-glove migration from spreadsheets, WhatsApp groups or most platforms
  • Direct line to the founders and first access to everything we ship
  • No annual contract, no lock-in. Leave whenever you like and take your data with you.
Claim a Founding Place

We’re taking 25. We’d rather have 25 operators we can obsess over than 250 we can’t.

Against the category

How we compare on the money questions

Capability

Santara

0% commission on bookings
Yes
No per-reservation or booking fee
Yes
No commission on guest upsells
Partial
No onboarding or setup fee
Yes
No annual contract or lock-in
Yes
Published price at every tier
Yes
Dynamic pricing without a per-property surcharge
Yes

Hospitable

0% commission on bookings
No
No per-reservation or booking fee
Yes
No commission on guest upsells
No
No onboarding or setup fee
Yes
No annual contract or lock-in
Yes
Published price at every tier
Yes
Dynamic pricing without a per-property surcharge
No

Hostaway

0% commission on bookings
Yes
No per-reservation or booking fee
Yes
No commission on guest upsells
Yes
No onboarding or setup fee
No
No annual contract or lock-in
No
Published price at every tier
No
Dynamic pricing without a per-property surcharge
Partial

Guesty

0% commission on bookings
No
No per-reservation or booking fee
No
No commission on guest upsells
Yes
No onboarding or setup fee
Partial
No annual contract or lock-in
Partial
Published price at every tier
No
Dynamic pricing without a per-property surcharge
Partial

Lodgify

0% commission on bookings
No
No per-reservation or booking fee
No
No commission on guest upsells
Yes
No onboarding or setup fee
Yes
No annual contract or lock-in
Yes
Published price at every tier
Yes
Dynamic pricing without a per-property surcharge
Partial

OwnerRez

0% commission on bookings
Yes
No per-reservation or booking fee
Yes
No commission on guest upsells
Yes
No onboarding or setup fee
Yes
No annual contract or lock-in
Yes
Published price at every tier
Yes
Dynamic pricing without a per-property surcharge
Partial

Guesty: Lite carries a 1.9% booking fee and mid/upper tiers are quote-only. Lodgify: 1.9% on direct bookings. Hospitable: processes upsells at 10% and direct bookings at 1% or 4%, and charges roughly $15 per property per month for dynamic pricing. Hostaway: quote-only with onboarding fees reported from $300 to $1,000+ and annual contracts by default. Santara guest upsells are marked partial because the optional upsell module carries a 12% fee — it is switched off by default and only ever applies to revenue we create for you.

How it actually runs
Capability

Santara

Proactive daily operations brief
Yes
WhatsApp-native staff dispatch
Yes
Built for on-site teams, not solo desk hosts
Yes
Maintenance tickets with photo evidence
Yes
AI guest messaging with human approval
Yes
Owner-ready statements
Partial
White-label for management companies
Yes
Multi-currency and SE Asia operating reality
Yes
Direct booking site, commission-free
Yes

Hospitable

Proactive daily operations brief
No
WhatsApp-native staff dispatch
No
Built for on-site teams, not solo desk hosts
No
Maintenance tickets with photo evidence
Partial
AI guest messaging with human approval
Yes
Owner-ready statements
No
White-label for management companies
No
Multi-currency and SE Asia operating reality
No
Direct booking site, commission-free
Yes

Hostaway

Proactive daily operations brief
No
WhatsApp-native staff dispatch
No
Built for on-site teams, not solo desk hosts
Partial
Maintenance tickets with photo evidence
Yes
AI guest messaging with human approval
Partial
Owner-ready statements
Yes
White-label for management companies
Yes
Multi-currency and SE Asia operating reality
Partial
Direct booking site, commission-free
Yes

Guesty

Proactive daily operations brief
No
WhatsApp-native staff dispatch
No
Built for on-site teams, not solo desk hosts
Partial
Maintenance tickets with photo evidence
Yes
AI guest messaging with human approval
Yes
Owner-ready statements
Yes
White-label for management companies
Yes
Multi-currency and SE Asia operating reality
Partial
Direct booking site, commission-free
Yes

Lodgify

Proactive daily operations brief
No
WhatsApp-native staff dispatch
No
Built for on-site teams, not solo desk hosts
No
Maintenance tickets with photo evidence
No
AI guest messaging with human approval
Partial
Owner-ready statements
No
White-label for management companies
No
Multi-currency and SE Asia operating reality
No
Direct booking site, commission-free
Yes

OwnerRez

Proactive daily operations brief
No
WhatsApp-native staff dispatch
No
Built for on-site teams, not solo desk hosts
Partial
Maintenance tickets with photo evidence
Partial
AI guest messaging with human approval
Partial
Owner-ready statements
Yes
White-label for management companies
Partial
Multi-currency and SE Asia operating reality
No
Direct booking site, commission-free
Yes

Comparison reflects each platform’s standard product as published in August 2026. Several competitors offer adjacent capability through third-party integrations rather than natively; a partial mark indicates native but limited, or available only on higher tiers. Santara owner statements are marked partial while the module is in rollout.

We built Santara because we run properties ourselves — 11 listings in Bingin and Balangan. Every morning problem this platform solves is one we had first. If something in your operation is broken, email us directly. You’ll get one of the founders.
Santara founders, Da Nang

FAQ

Questions operators actually ask

Do you replace my channel manager?

No. We run your operations on top of it, and we never will replace it. Airbnb and Booking.com sync live for calendars, rates and availability.

What does “0% commission” actually mean?

Every reservation through Airbnb, Booking.com, Agoda, your own site or a walk-in is 100% yours. No commission, no per-reservation fee, no revenue share, at any plan level or portfolio size. Two optional modules are the only exception and both are off by default: guest upsells at 12%, and an optional 3% guest-paid fee on the direct booking engine.

What happens after the 3 free months?

You move onto your plan rate — $99 a month on Operator, covering 3 properties, and $25 for each additional door. Founding operators keep that price for 24 months as list prices rise.

Do my staff need to learn a new app?

No. Cleans, transfers and maintenance arrive on WhatsApp, where your team already is. They never log in to anything.

Which channels are live today?

Airbnb and Booking.com. That is fewer than several competitors connect, and we would rather say so than imply otherwise — see the comparison page.

How long does migration take?

We do it for you. We take your spreadsheets, WhatsApp groups or current platform and set up your properties, staff and workflows — you do not do the data entry. It is free, and free permanently for founding operators.

Can I leave?

Any month. No annual contract, no lock-in, and you take your data with you.

Is my data secure?

Your reservation and guest data is held per tenant and never pooled across operators. Staff only ever see the job they are assigned, not guest records.

Get your next morning back.

Founding operator programme — 25 places. $299 onboarding waived, 3 months free, price locked for 24 months.

AI Operations Management Software for Short-Term Rentals — Santara